Client: Story District

Re-launching under a new name in 2015, SpeakEasy DC became Story District and needed to develop its brand in a way that encapsulated and celebrated the organization’s mission, vision, history and values. The revitalized visual identity—along with the implementation of media outreach and community engagement strategies—signaled a positive change to patrons and donors, fueling momentum for the organization’s future growth and new initiatives.  Nice Work Company served as project manager on the rebranding effort, working the the storytelling organization and Neue Now, a DC-based design company, to shepherd the process of rebranding through the various channels of approval.