Rebuilding Together Montgomery County
Understanding and using donor demographics and data to improve results
Nice Work Company worked with Rebuilding Together Montgomery County (RTMC) to bring storytelling to the forefront of their year-end fundraising campaign and help donors connect to its mission. We featured stories about the organization’s volunteers, community members, and renovation programs. In examining their donor database, we implemented a plan to segment the mailing to increase response rates, re-engage lapsed donors, and encourage larger gifts from previous donors. As a result, the response rate was nearly double the prior year’s campaign with a 33% increase in revenue.