Client: Visit Knoxville

Nice Work Company partnered with Visit Knoxville and Scripps Networks to brand Knoxville’s spring season of festivals that include art, music, film and food. Working with as many as eight festival directors and staff, Nice Work Company conducted interviews and facilitated discussions about the Knoxville brand, its image and competitors to design a brand and media and PR strategy that reflected all that Knoxville has to offer during its spring season. The new brand, Knoxville Beats and Eats, was rolled out online and across other media platforms to increase visits to the city, increase bookings at area hotels and to raise awareness that the city has much to offer culturally and naturally.