Client: Animal Welfare League of Alexandria
Each year, AWLA holds its spring Walk for Animals to increase awareness and raise funds for the organization. The Walk takes place in Old Town Alexandria and allows people and their pets to participate in costume contests and gather information about pet care in a fair-like setting. AWLA contracted with Nice Work Company to create a new sub-brand for the Walk that worked with existing branding and could be used year after year. We created a logo mark and tagline and evaluated their promotional efforts in print and online, suggesting new avenues and methods for outreach.